CONSULTING
AI Go-To-Market Consulting
Build a Go-to-Market AI Strategy Your Customers Will Actually Buy
AI isn’t just for hyperscalers anymore. Your customers are asking real questions—and they expect confident, practical answers.
Register to watch this exclusive on-demand presentation with Chris McDaniel, where he breaks down how to design, sell, and deliver AI solutions that drive value, reduce risk, and generate real profitability.
Turn AI from hype into a profitable, low-risk growth strategy
Most organizations know AI matters. Very few know how to package, fund, sell, and deploy it responsibly. In this video, you’ll learn how to build an AI go-to-market strategy grounded in real customer needs—not buzzwords.
Chris McDaniel delivers a compelling and insightful session targeted to IT Solution Provider Executives on his learnings to successfully navigate the creation and scaling of an AI practice. Leveraging an effective and repeatable methodology, Chris provided a roadmap to success most firms can readily implement and execute.
Again–Phenomenal presentation today and THE BEST of the event! I was truly impressed by Chris McDaniel of vTECH io and his recent presentation at the Dell TD SYNNEX Illuminate: AI Summit in Orlando. His clear, practical guidance on how to start an AI transformation and how partners can lead that journey for their customers really resonated with the audience. His content was both inspiring and actionable, and it added tremendous value for everyone in the room.
Chris, just wanted to say your presentation at our AI Summit on Wednesday was phenomenal. The way you opened up and invited your peers into your journey being in the same place many of them are now, eager to enter the AI space but unsure where to start—really resonated. You truly crushed it, and I’m grateful for the strong partnership we’ve built since I joined the Dell team. Looking forward to continuing to build on this momentum together.
What You’ll Learn
In this practical session, Chris walks through how to:
Design and deploy AI solutions with confidence
Build secure, compliant, and low-risk AI offerings your customers can trust.
Bundle AI for maximum ROI
See how combining AI PCs, data center AI, and services increases margins and customer stickiness.
Expand AI adoption beyond IT
Learn how AI impacts sales, marketing, operations, and leadership—and how to position it accordingly.
Build a clear AI line card
Create simple, categorized service offerings that give customers easy entry points into AI.
Fund AI initiatives creatively
Discover how to leverage vendor and MDF funding to reduce upfront investment.
Why Watch This Video
AI conversations are already happening with or without you. This presentation equips you with:
A repeatable framework for AI go-to-market success
Real-world examples of AI already delivering value
Practical insights you can apply immediately to customer engagements
AI
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