In every company, the unique stories of its team members often reveal deep connections and personal journeys. As we wrap up our series on influential figures at vTECH io, we turn our focus to DJ Peterson. His story is a blend of family legacy and new ideas, showcasing his unique path within the company.
DJ Peterson’s Journey
Since becoming the Chief Financial Officer (CFO) in May 2021, DJ has been steering vTECH io’s financial strategy. But his journey with the company started much earlier. During high school, DJ worked part-time as a technician assistant. After graduating college in 2014, he joined the company full-time, initially in sales to help expand the business. Within two months, DJ stepped into a crucial role as the sole finance team member after the previous finance director left. As the company grew, DJ’s role evolved. By 2017, he transitioned from being the only finance expert to a supporting role under a new CFO, while also revitalizing the Purchasing Manager position.
Now, as CFO, DJ leads a dedicated team that upholds vTECH io’s financial integrity. Among his team members is Greyson Lowe, who took over DJ’s former role as Purchasing Manager. Greyson’s addition was a turning point. DJ, initially hesitant to take on the demanding CFO role alone, balanced both CFO and Purchasing Manager duties for a year. With Greyson’s support, DJ could focus on his CFO responsibilities, marking a significant step in his career.
Embracing Change
Despite not initially being passionate about finance during his college years, DJ embraced his role. His true interests lay in operational problem-solving and people management. He understands the importance of adapting and has fully embraced his current position.
DJ is known for the company mantra: “We sell everything, to everyone, from everyone, in every way.” This reflects vTECH io’s ethos and guides daily operations. His focus on simplicity, efficiency, and hands-on involvement underscores the company’s commitment to meeting diverse customer needs. DJ takes pride in quickly addressing any challenges in finance or product sourcing.
Navigating Technology and Human Touch
While DJ isn’t directly involved in technology, he recognizes its impact. Like many leaders, he is cautious about AI and automation, which can affect human roles. At vTECH io, DJ values human-centric interactions and emphasizes hiring practices that prioritize real, competent people over automated solutions.
DJ encourages sincerity, dedication, and intentionality in work. He believes that nothing replaces a commitment to doing one’s best and striving for authenticity. Maintaining emotional composure and readiness to face challenges are key principles he advocates.
A Legacy of Tradition and Innovation
DJ’s journey at vTECH io combines tradition with innovation, resilience with adaptability. From his start in IT to his leadership as CFO, DJ has faced challenges with determination and a focus on excellence. His dedication to customer satisfaction and human-centered values embodies the principles of vTECH io.
Ready to see what makes vTECH io exceptional? Contact us to explore our cutting-edge services and join a community committed to excellence. Let’s start this journey together!